Companies Must Attract Older Workers Per Job Market Leader
November 10, 2021
by Michael Yublosky
Challenger, Gray & Christmas, Inc. published a blog near the end of this past summer. It was targeted at companies and entitled “During Labor Shortage, Employers Should Attract Older Workers”.
I personally hate the term “older” when it combines with “workers” or “adults” for its connotations and bias. But I digress from the point…
The author reminded us of the tremendous Baby Boomer exodus from the workforce in 2020. This was most likely due to forced or early retirement as a consequence of COVID and the subsequent shutdown of the economy.
Then in July, 2021 Challenger surveyed 191 companies. They found 81% of those businesses companies were having difficulty in filling openings. However, less than one in five reported that older workers were pushing back on plans to return to the workplace.
Will Companies Pivot To Attract Workers 50+?
In light of the current so called labor shortages will employers be moved to attract these senior workers 50+ back into the workforce?
Are companies attuned to the needs of that group which include flexibility, remote and hybrid work opportunities?
Most are well suited for existing vacancies. They are vaccinated and many are willing to return to work, even in a part-time capacity.
Workers 50+ Are Tech Savvy
Workers over 50 are increasingly becoming tech-savvy and accustomed to internet-based communications including video calls. Plus they have the prior experience and knowledge often lacking in youthful candidates.
Andrew Challenger, Senior Vice President was quoted to say: “The question is will employers shun older workers for these remote jobs under the misguided bias that this age group cannot use technology or work well remotely? It could be (a) costly mistake if yes, as employers are desperate for talent.”
The article concludes with some tips for older workers in pursuing a return to work.
According to its website, the company has “…spent the last 50 years investigating, researching, analyzing, and sharing insights on the job market and workplace.” If memory doesn’t fail me, I recall interviewing for a position with the firm in Park Ridge, IL when I was working in human resources. Of course, it was called personnel and industrial relations in those days. Once again relying on my memory, I believe I was in once the house of its founder, James Challenger. That was after I left the former field and was selling residential burglar and fire alarm systems.
Michael Yublosky is truly an xBound success story. Yublosky specializes in LinkedIn and internet marketing and works on a part-time basis to stay current and relevant. He helps senior adults and small businesses establish their unique brand, identify target markets and keywords, differentiate themselves and develop professional strategies and tactics to engage with prospective employers or clients. He also teaches senior adults how to enhance their technology and computer skills to better adapt to current demands. Connect with Michael on LinkedIn.
Main Photo by form PxHere.